Regional Sales Manager

Do you want a role where you can directly influence sales performance, develop people and see the impact of your work in stores?
Do you enjoy coaching others, building strong relationships and turning commercial insight into action?
If yes, this could be your next move.

6 months Fixed Term Contract

Salary: £32,000 per annum + 10% bonus opportunity + Company car

Working: Monday to Friday + 2 weekends per month, with days off in lieu

Territory: North East/Newcastle area

We’re looking for an experienced Regional Sales Manager to join a growing field team supporting a well-established consumer electronics brand.

This is a hands-on, field-based role where you’ll work across a number of retail locations, partnering with store teams and in-store representatives to improve sales performance, strengthen execution and deliver an excellent customer experience.

You’ll combine sales leadership, coaching, training and commercial insight to make a measurable difference across your region.

What will you be doing?

• Build strong relationships with store managers, retail teams and key stakeholders, becoming someone they trust and listen to
• Deliver engaging product and sales training that translates into improved performance on the shop floor
• Coach and support in-store representatives, helping them develop their skills and achieve their potential
• Use sales data and commercial insight to identify opportunities and take action quickly
• Improve merchandising, product visibility and execution across your territory
• Plan and deliver events, demonstrations and training sessions that drive customer engagement and sales
• Monitor stock, sales performance and competitor activity, turning insight into practical actions
• Identify opportunities to improve performance across your region and implement effective solutions
• Support recruitment and onboarding, helping to build a strong and capable field team
• Work closely with internal and client stakeholders to ensure activity is aligned with commercial objectives

You’ll see the impact of your work where it matters most — in-store, with retail teams and customers, in real time.

Who are we looking for?
We’re looking for someone who can combine commercial thinking with strong people development skills.

You might come from a background in:

• Field sales
• Regional or multi-site retail management
• Account management
• Retail training or coaching
• Consumer electronics, FMCG or a similar fast-paced environment

What matters most is that you can:

• Build strong relationships and influence others without relying on authority
• Use data and insight to identify opportunities and drive action
• Coach and develop people in a way that improves performance
• Confidently deliver training and communicate with different audiences
• Manage multiple locations and priorities effectively
• Take ownership and work independently in a fast-moving field environment
• Demonstrate a genuine commercial focus and desire to improve results

What skills and experience do you need?

• Experience in a retail, field sales, regional management or training-focused role
• Experience coaching, developing or managing people, with a focus on improving performance
• Confidence delivering training and presentations
• Ability to analyse sales and performance data and turn insight into action
• Strong communication, influencing and relationship-building skills
• Excellent organisation and time-management skills
• A proactive, commercially focused approach
• Full UK driving licence held for at least 12 months

What’s in it for you?

• A role where you can see the impact of your work every week
• The opportunity to work with an established consumer electronics brand
• A varied field-based role where no two days are the same
• The opportunity to develop your commercial and people leadership skills
• A role combining sales, coaching, training and relationship management
• Company car and bonus opportunity

Ready for your next challenge? If you enjoy improving performance, developing others and making a measurable difference, we’d love to hear from you.

Please note: Further details about the client and brand will be shared with shortlisted candidates at interview stage.

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:

• UK’s Best Workplaces™ for Women* (since 2018)
• UK’s Best Workplaces™ for Wellbeing* (since 2018)
• UK’s Best Workplaces™ for Development* (since 2024)
• UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
• Happiest Workplace Award* (WorkL, 2023,2024 & 2025)

We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.

Sustainability*

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

Our Rebranding Journey

In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.