Sales Executive - Wholesale Convenience

Do you know how to turn “I’ll think about it” into “Put me down for 25 cases”?

Some salespeople visit stores. Others win them. Which are you?

We’re building a brand-new wholesale field sales team, and we need commercially sharp, target-driven Business Development Executives who know how to win volume transfer deals in the convenience channel.

This is about building relationships, showing the benefits of our offering, and securing transfer orders that move serious volume.

East London | up to £31,900 On Target Earnings + Company Car | 3 Month FTC (Launch Team)

What You’ll Be Doing

As a Sales Executive, you’ll represent a major wholesaler, selling transfer orders into symbol convenience stores.

Your mission:

• Quickly establish strong working relationships - you’ll visit stores weekly
• Influence store decision-makers
• Drive product distribution by selling in weekly deals on offer
• Land volume transfer orders 

This is performance-led. You’ll have clear targets, clear expectations, and full ownership of your territory.

If you treat your patch like your own business, you’ll thrive here.

Who Will Succeed in This Business Development Role?

We’re specifically looking for salespeople who have experience in one or more of the following:

• Worked directly for a wholesaler selling into convenience retailers (e.g. Bestway, Booker, Parfetts, Dhamecha, Fillshill, Unitas)
• Strong van sales experience in the independent retail sector
• Experience selling into convenience stores (e.g. Spar, Londis, Costcutter)

You’ll also bring:

• A proven track record of hitting or beating targets
• Confidence negotiating volume agreements
• Experience securing transfer orders
• The resilience to handle objections and still close
• A competitive mindset - you play to win
• A full UK driving licence for at least 12 months

If you enjoy the buzz of closing a deal and knowing you’ve outperformed your week before lunchtime Friday, this will suit you.

Let’s Be Clear

This is a 3-month fixed-term contract. Why? Because this is a brand-new launch and we’re building the team quickly.

Here’s the upside: Perform well, deliver results, prove the model works - and there is strong potential for extension.

If you’re confident in your ability, that shouldn’t worry you. It should motivate you.

What’s In It For You?

• £29,000 basic salary + 10% performance bonus (£31,900 OTE)
• Company car
• A high-visibility launch project
• The chance to prove yourself quickly
• Real potential to extend beyond the initial term

This is a role for someone who doesn’t need hand-holding, doesn’t wait for perfect conditions, and doesn’t shy away from targets.

If you’re competitive, commercially aware, and confident you can win volume in the convenience market - we want to hear from you.

Apply now and show us what you can deliver.

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:

• UK’s Best Workplaces™ for Women* (since 2018)
• UK’s Best Workplaces™ for Wellbeing* (since 2018)
• UK’s Best Workplaces™ for Development* (since 2024)
• UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
• Happiest Workplace Award* (WorkL, 2023,2024 & 2025)

We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.

Sustainability*

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

Our Rebranding Journey

In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.

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