Regional Account Manager - Wholesale

Are you looking for the next big step in your career?
Do you love building relationships and hitting targets?
Want to join a growing team with a clear path to senior roles?

Full Time, Permanent
Salary: £28,000 base + up to 20% Bonus (£33,600 OTE) + Company Car
Working: Monday to Friday, 37.5 hours per week
Territory: London & South Coast

Smollan is expanding! We are looking for an energetic Regional Account Manager to join our new Syndicated Wholesale Team.
In this role, you aren’t just "selling" you are a Brand Ambassador. You will represent a portfolio of famous household names, ensuring their products are the first thing customers see when they walk into a wholesaler. Whether you come from a retail background, have FMCG or general sales experience and a drive to succeed, we want to talk to you.

What you will be doing:

• Building Partnerships: Visiting Cash & Carry and Wholesaler depots to build strong relationships with key decision makers.
• Driving Brand Awareness: Ensuring our brands stand out! You’ll secure the best shelf space and additional displays to catch the customer's eye.
• Unlocking Sales: Introducing exciting new products and promotions to depot managers and ensuring they have plenty of stock to meet demand.
• Analysing Success: Using sales data to spot opportunities where a brand could be performing better.
• Creative Problem Solving: Finding clever ways to drive sales even in depots with lower footfall.

You will be a great fit if:

• You are a People Person: You find it easy to talk to anyone and love nurturing long-term business relationships.
• You are Tech-Savvy: You are comfortable using Google Workspace (Docs/Sheets) or similar apps on a tablet/laptop.
• You are a Self-Starter: You enjoy the freedom of managing your own diary and working out on the road.
• You have a Growth Mindset: You might not have FMCG experience yet, but you are eager to learn and driven by hitting targets.
• You are Mobile: You hold a full UK Driving License (held for at least 12 months).

In return, we offer:

• Total Package: £28,000 base salary + performance bonus up to £5,600 (Total £33,600).
• Company Car, fuel card, laptop, tablet, and phone.
• The Future: This role is designed as a stepping stone. We provide full training to move you into Senior Account Management roles.
• The Culture: A supportive, fun environment where we celebrate your wins.
• 21 days holiday (+ Bank Holidays), Medicash, Enhanced Family Leave (Maternity/Paternity/Adoption), Enhanced Pension, Life Insurance, Cycle to Work scheme, and discounts through Perkbox & Taste Card!

Are you our next investment? Apply now!
Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date.

This role may be suitable for someone with experience as: Field Sales Representative, Sales Development Executive, Territory Manager, Business Development Manager, Area Sales Manager, Account Manager, Regional Sales Executive, Wholesale, Cash and Carry

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:

• UK’s Best Workplaces™ for Women* (since 2018)
• UK’s Best Workplaces™ for Wellbeing* (since 2018)
• UK’s Best Workplaces™ for Development* (since 2024)
• UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
• Happiest Workplace Award* (WorkL, 2023,2024 & 2025)

We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.

Sustainability*

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

Our Rebranding Journey

In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30-year heritage and being part of the Smollan network since 2015, this change is about more than a new name - it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.

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