Business Development Executive 

Ready to Shake Things Up in the Drinks Industry?  

Join Wonderland Cocktail Co. – Powered by BrewDog! 

Full time, 12 months Fixed Term contract 
Salary: £30,000/annum, plus up to 20% bonus (OTE up to £36,000/annum) + company van 
Working: 37.5 hours per week - flexibility is needed as you may need to work some weekends! 
Territory: Birmingham, Coventry, Wolverhampton, Worcester & surrounds

REL Field Marketing are searching for an energetic and ambitious sales professional to represent the bold and exciting Wonderland Cocktail Co., in partnership with BrewDog.  

In this role, you'll be on the ground, driving sales of premium ready-to-serve cocktails across the UK’s top pubs, bars, restaurants and more. You’ll be the go-to person, creating strong relationships, pitching the product, and selling in cases of Wonderland’s cocktails directly to venues. It’s all about making real connections, selling with passion, and delivering results. 

We are looking for someone who’s passionate about sales and ready to make an instant impact. If you're driven, enthusiastic, and love closing deals, we’ll give you the freedom and support to succeed, backed by a revolutionary brand and the power of BrewDog. 

This is your chance to be part of something new, exciting, and bold. Ready to bring Wonderland to the world? Apply now and let’s shake up the cocktail game together! 

As a Business Development Executive, you will: 

• Sell cases of Wonderland Cocktails to pubs, bars, restaurants, and venues, ensuring product visibility and strong sales
• Hit and exceed sales targets by building relationships with key decision-makers and closing deals
• Expand product distribution in your territory, increasing the number of venues stocking Wonderland Cocktails
• Negotiate prime placement in venues, securing visibility to boost sales
• Track sales performance and adjust strategies to meet targets and grow the brand
• Educate venues on the benefits of Wonderland Cocktails, driving repeat business and increased sales volume
• Identify new business opportunities to expand Wonderland’s presence in the market
• Collaborate with your regional team, sharing best practices and working together to hit team KPIs

About you: 

• You’re a sales powerhouse – confident, competitive, and hungry to smash targets and close deals 
• You don’t quit – tenacious, fearless, and fuelled by the thrill of the chase 
• Self-starter with serious drive – you take control, make things happen, and are always pushing for more 
• Diary boss – super organised, always one step ahead, and know how to make every day count 

In return we will offer you: 

• Earn up to £36,000 OTE while smashing targets and being rewarded for your success 
• Take your career to the next level with one of the biggest and boldest names in brewing - BrewDog is on the rise, and so are you 
• Full category & brand training + ongoing support to help you become a true expert and achieve your potential 
• Join a dynamic, supportive team with access to wellbeing programmes, mental health support, and personal development resources that have your back 
• 21 days annual leave (+ 8 bank holidays) - because work-life balance matters 
• Enhanced pension, life assurance, and fantastic paternity, maternity & adoption leave + exclusive perks with Perkbox!

As this is a territory based role, you must have a full driving license for a minimum of 12 months.

Ready to be part of something extraordinary? If you're ready to make your mark and be a key player in the success of Wonderland Cocktails, apply today and let’s shake up the drinks world together!  

Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date. 

At REL Field Marketing, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

Awards

We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™ every year since 2015, with additional accolades:

• UK’s Best Workplaces™ for Women (since 2018)
• UK’s Best Workplaces™ for Wellbeing (since 2022)
• UK’s Best Workplaces™ for Development (since 2024)
• UK’s Best Workplaces™ in Consulting & Professional Services (2023)
• Happiest Workplace Award (WorkL, 2023)

We’re also the most awarded agency in our industry, with multiple FMBE awards (our industry awards) and more Agency of the Year titles than any competitor.

Sustainability

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

Ready to join a workplace where your talents are recognised, your growth is supported, and your success is celebrated? Join us!